Customer Success Roundup: 7th September 2018

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

CEO of Host Analytics, Dave Kellogg categorizes “The Three Types of Customer Success Manager” and describes typical conversations each might have with a customer.

Co-Founder and CMO at Hazel, Misha Abasov outlines lessons learned from the past two years of building his company and helping customers use his product in ‘Helping Users “Get It:” the Churn-Stopping Power of Product Education‘.

Editor-At-Large for TechCrunch, Josh Constine spots an intriguing churn reduction strategy for subscription businesses as “Bumble Launches Snooze Button to Pause Dating for a Digital Detox“.

KC Karnes of CleverTap explains the Customer Lifetime Value (CLV) metric, how to measure it, and provides tips for driving the value upwards in “Customer Lifetime Value: What is it and How to Calculate“.

If you’d like to learn even more about SaaS metrics, Ed Shelley of ChartMogul has just launched an email course on the subject — “Introducing Our Saas Metrics Refresher Course“.

Jennifer Hubauer of Userlane examines the rise of Starbucks as she details her five key points for “Driving Customer Success in a Customer Experience World“.

CEO of UserIQ, Rachel Orston draws on the results of a recent survey to highlight the “Top User Adoption & Onboarding Trends for 2018“.

Writing for The Success League, Customer Success coach Amin Akbarpour suggests breaking down your annual goals into daily tasks and provides some good habits for staying on track in “Goal Tracking 101 – Staying On Top Of Your Metrics“.

Customer Success has hit the mainstream this week in the form of a Daily Mail article — “Customer Success Director Anyone? the Jobs That Are Most in Demand Right Now That You Have Probably Never Heard Of“.