Customer Success Roundup: 29th September 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Having an Ideal Customer Profile is crutial for assessing the “fit” of a customer. Cathy Patalas of Woodpecker.co discusses “How We Actually Rework Our Ideal Customer Profile”.

In this recorded webinar from Forget The Funnel, Amy Ellis of Fullstory provides an overview of “How Any Startup Can Create a Customer Journey Map” [Video].

Co-Founder of Demio Wyatt Jozwowski swears by giving each customer a personal product demo and lays out a step-by-step approach in “How to Use Demos to Get & Keep Customers”.

Leonardo Federico, Co-Founder at PlainFlow, goes in-depth to uncover “The Psychological Implications of Customer Experience”.

If you missed SaaStock Dublin this year, you can still catch up with one of the speakers, CEO and founder of Phorest Ronan Perceval, in “The No BS Guide to Achieving $45K LTV and Sub-5% Churn” [Podcast].

Following the CS100 Summit, Director of Customer Success at Keen IO Patrick Woods documents some “Emerging Trends in Customer Success”.

Kristen Hayer, Founder of The Success League, interviews Thomas Enochs, VP of Customer Success at Heptio, on “Strikedeck Radio – Episode 14” [Podcast].

Armed with results from a recent research report, Christopher Cullen of Echo examines “The Role of Ethics in Customer Retention”.

How do you know when a customer has achieved success using your product? When Laryssa D’Alama and the team at RD Station asked this question, they unearthed 9 definitions of success. She describes “How to Define and Deliver Success to Your Customers”.