Customer Success Roundup: 18th May 2018

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Akita’s own Barry Devon takes a look at customer segmentation and provides 9 practical examples of segments to consider in “Segmenting Your Customers for Customer Success“.

Customer Success Consultant Lincoln Murphy breaks out churn into a handy quadrant with guidance on each category in “Churn Classification for Customer Success Management“.

HelloSign’s new VP of Customer Operations, Sam Loveland discusses the customer-centricity that attracted her to the company and “The Importance of Creating a Customer Success Culture“.

Ty Magnin of Appcues publishes two great CS-related articles this week – “How to Measure Customer Retention Rate” and “Don’t Onboard Users like They’re Customers“.

Ed Shelley of ChartMogul has also been busy writing. He shares the “6 Fundamental Questions for Improving Customer Feedback” and advice for “Making Customer Lifetime Value More Actionable“.

In this guide for CSMs, Elyse Simek of Userlane highlights “How To Demonstrate Product Value for Customer Retention and Customer Success“.

Senior Director of Customer Success at FreeWire Technologies, Steve Schwartz offers three pieces of advice to startups implementing Customer Success from the get-go in “Supporting Success in an Early Stage Startup“.