Customer Success Roundup: 8th January 2016

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Matt Berger of MindTouch encourages us to start the New Year on the right foot in “Six Realistic New Year’s Resolutions for Customer Success in 2016”.

Erin Sagin of WordStream compiles advice for customer success in Search Engine Marketing in “Customer Retention for Agencies: 6 Tips on Keeping Clients for the Long Haul”.

Sales Hacker contributor Lincoln Murphy talks about how Sales teams can leverage Customer Success data to consistently hit their targets in “Customer Success: A Swiss Army Knife for Your Sales Funnel”.

Sandi Lin of Skilljar provides a handy list of the main Customer Success Events for the coming year in “2016 Customer Success and Training Conferences”.

Duct Tape Marketing contributor Dallas McLaughlin outlines his favourite uses of social media beyond standard marketing practices in “8 Social Media Hacks to Increase Customer Retention”.
 
Lindsay Bayuk of Pure Chat recommends looking to your offboarding process to establish why your customers are leaving you in “Combat Churn by Improving Your Offboarding Experience”.

David Campbell of ClickDesk takes us through some of the key retention strategies you can employ right now in “3 Steps to Stronger Customer Retention”.

Siddharth Deswal of Wingify looks at the properties of SaaS products that have a loyal customer base in “A Framework For Building SaaS Products That Don’t Churn”.

And finally, in a slight departure from our usual Customer Success reads, First Round Review shares a list of the best advice they have collected from everything they published in the last year in “The 30 Best Pieces of Advice for Entrepreneurs in 2015”.

Wishing you a very happy and prosperous New Year from all the team at Akita.