Customer Success Roundup: 10th November 2017

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

openSAP instructor, Stuart Clarke offers a primer in predictive analytics with his 4-week course, “Data Science in Action – Building a Predictive Churn Model”.

Lisa Abbott of Wootric shares some of the recruiting tips that came out of a recent Customer Success meetup in San Francisco in “How SaaS Companies Hire & Scale Customer Success: Perspectives from Leaders at JobScience & brightwheel”.

Part of measuring the success of your customer is determining the success of the tools you are providing them with. To assist, VC firm FirstMark is here with “The 5 Key Measurements of Product Success”.

If you’re not already working to reduce customer effort (hint: you should be), Customer Support is a great place to start. Zendesk suggests how to “Reduce Customer Effort with Great Service”.

Lucia Moses of Digiday investigates the retention tactics of a publishing giant in “To Get to 10 Million Subscribers, the New York Times Is Focusing on Churn”.

Amie Durr, VP of Product for SparkPost, walks readers through “7 Essential Product Emails for SaaS User Engagement and Retention”.

John O’Melia reflects on his first six months as Senior Vice President of Customer Success at Seal Software in “Creating a Strong Customer Success Culture”.

Register for this upcoming webinar where Aaron Fulkerson, CEO of MindTouch, interviews Adam Avramescu, Director of Customer Education at Optimizely, about “The Future of Customer Education”.