Customer Success Roundup for the 7th May 2021

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

Fluid PR’s Sarah LeBoeuf looks into “The Art of Upselling: How Retention Can Drive More Growth Than Acquisition“.

BuiltIn’s Brian Nordli discusses combating churn with top Customer Success leaders and finds — “Effective Churn Prediction Requires Careful Planning“.

Nicholas Zeisler, Principal at Zeisler Consulting, advises — “Don’t Abandon Your Chief Customer Officer“.

Process Street’s Jane Courtnell does a deep dive into Customer Experience in — “What Is CX? Increase Revenue by 8% With Optimized CX Flows (+ Free Checklists)“.

Lead CSM at Delightree, Laurie Vickers, takes us through her customer kick-off process (and deck) in — “Foolproof Your Customer Onboarding” [Video].

On the Revenue Revolutionaries podcast, VP of CX at Cision, Matt Myszkowski, explains why “Shifting From Defense to Offense Is Necessary to Effectively Deliver Value to Customers” [Podcast].