Customer Success Roundup for the 11th June 2021

Akita’s Customer Success Roundup is a list of hand-picked resources from around the web brought to your inbox. We’ve enjoyed reading them and we hope you do too.

The team at Ventures Platform share their thoughts on customer retention in — “Unpacking Saas Churn“.

The Success League’s Russell Bourne explores adoption metrics, and leading and lagging Indicators in — “Adoption and Indicators“.

Colin Shaw, CEO at Beyond Philosophy looks at how applying loss aversion strategies could help reduce downgrades in — “This Is One of the Most Powerful Marketing Tools: Peoples’ Aversion to Loss“.

Director of Marketing at Avoma, Yaagneshwaran Ganesh, does a deep dive on hand-off’s in — “Face It: The Account Handoff From Sales to Customer Success Is Often Broken. Here’s How to Fix It“.

Managing Partner at Tomorrow People, Pete Winter, looks at “Customer Churn: What You Need to Know and What You Need to Do“.

SaaStr Founder, Jason Lemkin, asks (and answers) “Do SMBs Need Customer Success? 100% For Sure If You Also Have Sales Involved“.

UPCOMING EVENTS

The Customer Conference / June 15th & 16th
[From $35] Independent Customer Success Conference for Tech Companies. Learn More

Customer Experience Management Field Guide / June 16th @ 5PM GMT+1
CX Leadership: Discussing Leadership, Influence, Responsibility and Authority. Learn More

CSN Cafe Madrid / June 17th @ 8.30AM CEST
Encuentro mensual informal de Customer Success Managers de cualquier nivel para conectar de forma virtual y compartir retos con un café. Learn More

CSN Cafe Ireland / June 18th @ 10AM CEST
This Month We Are Going to Discuss Customer Success and It’s Role in Customer Renewals. Learn More

CSN Breakfast/ June 23rd @ 10AM – 10.45AM CEST
What Do We Want to Achieve with QBRs? Learn More

Becoming the Best Possible CSM / July 13th @ 4PM GMT+1
What Does It Take to Be a Good CSM? Learn More